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Chevy dealers "mad as hell" - target Tundra with ads
Filed under: Truck, Marketing/Advertising, Chevrolet, Toyota According to a recent Brandweek article, Chevy dealers are tired of waiting around for GM to dispute Toyota's Tundra claims, and they're...
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GM dealers will need to bear heavy advertising burden
Filed under: Marketing/Advertising, Chevrolet, Earnings/FinancialsGeneral Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least...
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Chevrolet's new slogan: "Excellence for All" [w/poll]
Filed under: Marketing/Advertising, Chevrolet, GM Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does...
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Chevrolet already scrapping week-old "Excellence for All" campaign?
Filed under: Marketing/Advertising, Videos, Chevrolet Click above to view the video after the jump Sometimes an advertising tag-line is so right, people remember it for decades. In the automotive...
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